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Honest promotions
How the Countdown, Promo banner, stock message, popup and age verification work in Loco, and why the theme has no fake timers or counters.
Loco only tells customers things that are true: a countdown runs to a date you chose, and a stock message shows your real inventory. Shopify's Theme Store rules don't allow fake urgency, and customers stop trusting a store once they spot it.
Countdown
The Countdown section counts down to the End date you enter. Every customer sees the same time left. The timer never restarts for a new visitor or after a reload.
- In the theme editor, add or select the Countdown section.
- In End date, enter the date and time the sale ends, in the format 2026-11-30 23:59. The time is required. The date uses your store's time zone.
- Choose what happens in After the end date:
- Hide section (default): the whole section disappears from your store.
- Show “This sale has ended.”: the section stays and says the sale is over.
- Optionally, turn on Show sale period and enter a Start date before the end date, in the same format. A bar then shows how much of the sale has passed.
Without an end date, the Countdown doesn't appear in your store. In the theme editor, a note tells you what's missing, for example when the date can't be read or has already passed.
If a customer has the page open when the time runs out, the timer swaps to the ended message or the section removes itself, with no reload.
Promo banner
The Promo banner section can show a countdown too. Its End date works the same way as in the Countdown section:
- Leave End date empty to show the banner without a timer.
- With an end date, After the end date decides whether the banner hides or shows “This sale has ended.”
When the sale is over and the section is hidden, the theme editor still shows it to you with a note, so you can set a new date or clear it.
“Only N left”
The Inventory block on the product page shows real stock from Shopify. “Only 3 left” appears only when all of these are true:
- the variant tracks quantity in Shopify
- Continue selling when out of stock is off for that variant
- the quantity is above 0 and at or below Low stock threshold in Theme settings > Product page (default 10)
Above the threshold, or when Continue selling when out of stock is on, customers see “In stock, ready to ship”, or “In stock” for a product that doesn't need shipping. When quantity isn't tracked, the block shows nothing. A sold-out variant says so in the variant picker and on the button, not in this block.
Popup
The popup in Theme settings > Popup invites customers to sign up for your emails.
- It appears after the Delay you set (3 to 30 seconds, default 8), or earlier on a computer when the mouse leaves the page through the top, but never in the first 3 seconds.
- Once a customer has seen it, it stays away on that device for the number of days in Show again after (default 14).
- It never appears to a customer who has signed up, and never on the cart page.
- It doesn't cover the page or take over the keyboard. Customers can keep browsing, or close it with its close button, or with Esc while it has focus.
- The Discount code shows only after a customer signs up. Enter a code you created in Discounts, or leave it empty to offer no code.
If the store also asks for age verification, the popup waits until the customer answers, then waits the full delay.
Age verification
Theme settings > Age verification shows a question before customers enter your store: “Are you 21 or older?” with your Minimum age.
- Yes, enter is remembered on that device for the days in Remember answer for (default 30).
- No, leave isn't remembered, so the customer can answer again. With an Exit link, the button takes the customer to that address. Without one, the store shows a short message and a Go back button.
- There is no close button. The question needs an answer.
This is a question customers answer themselves. It doesn't check an ID. Make sure it meets the rules for the products you sell where you sell them.
In the theme editor, the popup and the age question open when the preview loads, so you can see them. They close as soon as you select a section or block.
What Loco doesn't do
Loco has no timers that restart for each visitor, no invented stock numbers, no “12 people are viewing this” counters and no fake recent purchase messages. These aren't hidden settings. They don't exist in the theme.